The vibrant energy of Brazilian Carnaval took over Orlando in an unforgettable way, thanks to a strategic partnership that Factor USA helped bring to life. We Are Carnaval, one of the biggest Brazilian celebrations in the U.S., found the perfect sponsor in Natura, a beauty brand that has been part of Brazilian culture for over 55 years.

Created by Xanddy Harmonia, We Are Carnaval quickly became the largest Brazilian Carnaval festival in the U.S. This year, the event took place on March 15th at House of Blues Orlando, a prime venue located in Disney Springs, featuring an impressive lineup of Brazilian stars: Saulo, Péricles, Tomate, and Xanddy Harmonia (host & founder).

Before the main event, a special press conference was held on March 13th, where organizers and artists shared their excitement and insights about the upcoming celebration.Factor US played a key role in securing Natura as the event’s presenting sponsor, ensuring that every detail of the partnership aligned with the brand’s values and goals. This collaboration allowed Natura to connect deeply with the Brazilian audience in the U.S., reinforcing its presence in an authentic and engaging way.

More than just a festival, this event represents the strength and influence of Brazilian culture abroad, and Natura’s sponsorship elevated the experience, blending tradition, music, and beauty into a night of unforgettable celebrations.

By partnering with We Are Carnaval, Natura reaffirmed its commitment to sharing Brazilian heritage through its products and values. Just as Carnaval unites people through music and joy, Natura connects with consumers by embracing beauty, sustainability, and authenticity—key elements that define its global success.