Bauducco’s journey began in the 1950s when an Italian immigrant family opened a small pastry shop in São Paulo, introducing what would become one of Brazil’s most beloved holiday traditions: the Panettone. Over the decades, Bauducco expanded into an internationally recognized brand, now present in over 50 countries and the largest producer of baked goods in South America.

For generations, Bauducco has been a staple in Brazilian households, creating cherished moments around the table. But how do you take a brand so deeply rooted in tradition and introduce it to a new audience on a global scale? That’s where Factor US stepped in.

Recognizing Bauducco’s desire to expand its presence in the U.S. market, Factor US facilitated an exclusive sponsorship opportunity with Run Disney, where Bauducco’s toast became a part of the 40,000-runner kit at the event. The project was developed and executed by the Factor team, securing a two-year contract that covered events in both Florida and California—an incredible opportunity to showcase Bauducco’s quality to an engaged, active audience.

But this was just the beginning. This first collaboration paved the way for a deeper relationship between Bauducco and Disney, opening new doors for even greater partnerships.