Bauducco’s journey started in the 1950s, when an Italian immigrant family brought to Brazil a timeless tradition: the Panettone. Over the years, this soft, fragrant, and irresistibly delicious holiday bread became a staple in Brazilian homes, marking moments of togetherness and celebration. But how do you take something so deeply rooted in one culture and introduce it to a global audience in an authentic and meaningful way?

That’s where Factor US came in.

After successfully connecting Bauducco with Run Disney, Factor US took the partnership one step further—this time, straight into the heart of Disney’s culinary magic. The mission was simple but powerful: bring Panettone to the world through an unforgettable gastronomic experience. And what better stage than the Epcot International Festival of the Holidays, an event that celebrates global flavors and traditions?

Factor US facilitated an exclusive collaboration between Bauducco and Disney’s world-class chefs, introducing them to the beloved Brazilian Panettone. The result? A limited-edition dessert crafted exclusively for Epcot, inspired by the rich flavors and textures of Bauducco’s signature holiday treat.

By seamlessly blending cultural heritage with innovation, this project showcased Bauducco’s quality and tradition to an entirely new audience, positioning the brand within a prestigious global culinary experience.