In 2023, Factor US made history by launching the first-ever Brazilian Night in the NBA, connecting the Orlando Magic with Brazil’s vibrant culture and massive supporter base. But what started as a bold, one-time cultural celebration quickly became something even bigger: a tradition.

Back by popular demand, NBA Brazil Night 2024 returned to the Kia Center with an even greater impact. Once again, the energy of the night was electrified by none other than Claudia Leitte, who brought Brazilian heat to center court with another unforgettable halftime performance — this time with a stronger sense of familiarity and pride from the crowd.

The night wasn’t just a show; it was a powerful reminder that sports and culture can cross borders, speak any language, and ignite a sense of belonging. From the Brazilian flags in the crowd to the cheers echoing in Portuguese, the event celebrated the connection between two powerful audiences — the Orlando Magic fanbase and the passionate Brazilian community.

Through a now-established partnership with Orlando Magic, Factor USA has helped solidify Brazil Night as a cornerstone event in the team’s annual calendar. More than entertainment, it’s a platform for cultural inclusion, brand storytelling, and community celebration — proving once again that basketball is more than just a game. It’s an experience, and Factor is proud to shape that narrative.