When Factor US set out to explore the consumer habits of Brazilian travelers in Orlando, one insight quickly stood out: Brazilian tourists are among the top spenders during vacations in the region.

That’s where a new opportunity came to life.

In collaboration with Lake Buena Vista Factory Stores, Factor developed a strategic program aimed at tapping into this potential through a powerful network of over 500 Brazilian personal shoppers. These professionals, many of whom cater directly to clients back home, were given exclusive shopping benefits across top retailers located at the mall — from Tommy Hilfiger, Calvin Klein, Nike, Gap, Aeropostale, and more.

With Factor’s deep understanding of Brazilian consumer behavior and U.S. retail, the program quickly gained traction. The results were astounding: some stores at Lake Buena Vista became the top-performing locations in the U.S. for their respective brands — driven by the purchasing power and loyalty of this niche audience.

But the strategy didn’t stop there. Alongside empowering personal shoppers, Factor helped position Lake Buena Vista as a go-to destination for Brazilian tourists looking for the best value and experience during their travels. Through curated promotions, cultural connection, and localized marketing initiatives, the mall became more than just a shopping center — it became part of the Brazilian vacation experience.