When a brand’s mission is rooted in care, sustainability, and connection, every move it makes should be equally thoughtful and bold. That’s exactly what happened when Natura, one of Brazil’s most iconic beauty brands, became the main sponsor of an NBA game — a groundbreaking milestone that marked the first time a Brazilian brand headlined a night in NBA history.

This historic partnership was orchestrated by Factor US, continuing our mission of building meaningful bridges between Brazilian and American markets. We saw an opportunity to position Natura not just as a beauty brand, but as a symbol of Brazilian innovation and global relevance — and what better stage than the Kia Center, home of the Orlando Magic?

On game night, the arena transformed. Natura’s brand colors lit up the screens, center boards, and sideline displays, making the brand impossible to miss for thousands of attendees and viewers alike. But we didn’t stop at visibility — we wanted connection. That’s why fans received samples of Natura’s beloved hand cream, giving them a chance to feel the quality of the brand and create a tangible first impression.

More than a sponsorship, this was a brand experience — one that introduced Natura to new audiences in a high-impact environment, while honoring its deep roots in Brazilian culture. It was a statement: that Brazilian brands are ready to shine globally.