When sports, culture, and business come together, magic happens—literally. That’s exactly what Factor USA set out to do when they brought the first-ever Brazilian Night to an NBA game, celebrating one of Orlando Magic’s biggest international fan bases.

With 82 games in an NBA season and 41 home games, teams are always looking for ways to make each night in the arena special. For Orlando Magic, Brazilian fans represent their second-largest international supporter base, making them a crucial audience to engage.

Factor US saw an opportunity to bring these fans even closer to the team and proposed a project that would infuse Brazilian culture, music, and sportsmanship into an unforgettable night at the Kia Center.

Using their expertise in connecting brands with cultural moments, Factor US presented the idea of Brazilian Night to Orlando Magic executives. But they didn’t just pitch an event—they built an experience, securing two iconic Brazilian figures to elevate the night:

Oscar Schmidt – A basketball legend, Hall of Famer, and one of Brazil’s greatest athletes, Oscar brought an undeniable sense of history and pride to the event.

Claudia Leitte – One of Brazil’s most celebrated pop stars, Claudia delivered an electrifying halftime show, bringing the energy and passion of Brazilian music straight to the court.

The first Brazilian Night in 2023 was a massive success, filling the arena with green, yellow, and blue, as fans celebrated their love for both basketball and Brazilian culture.

From Oscar Schmidt’s presence to Claudia Leitte’s show-stopping halftime performance, the event became a true spectacle—so much so that it became a recurring tradition. Since its debut, Brazilian Night has been held every season, solidifying its place in Orlando Magic’s yearly calendar.

For Factor US, this wasn’t just about creating a one-time event—it was about forging lasting connections between Brazilian fans and the NBA, proving that the power of culture can build bridges beyond borders.